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Amazon Mom. Now With More Dad!?


Here’s a screen shot of an email I just received from Amazon.com. I’m an “Amazon Mom” so they send me emails sometimes. I don’t actually remember reading any of them so I don’t know if what was in this one is any different from before. But I would guess it is.

And what is in this one? Well its a dad holding his baby. A dad, in a program geared (in name at least) towards moms. Weird right?

I can’t help but think it has something to do with this movement, for lack of a better word, I’ve been witnessing lately in the dad bogging world. It’s a movement based on getting Amazon’s attention and getting them to change the name Amazon Moms to Amazon Family. I guess that’s what they call it in European Amazon, but it doesn’t work for them here in the USA for some reason.

It’s been a pretty big deal in this Dad Bloggers Facebook group I’m in, with them being dads and all. Also, there’s an online petition about it turns could sign (whatever good that’ll do). Also there’s some blog posts you could read about it, but they’re hard to find on my phone. I’ll maybe add links to them later when I get to the laptop.

Anyways, just thought it was interesting to see a dad right up top of the latest Amazon Mom email. Talk to to later!

Permanent link to this article: http://www.stayathomebrad.com/2013/02/amazon-mom-now-with-more-dad/

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